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The SME Marketing Academy
The 12 Core Modules
Module 1: Market Orientation (38:49)
Module 2a: Introduction to Research with Liz Davis, In The Know (70:10)
Module 2b: Market Research Tools & Techniques with Liz Davis, In The Know (74:54)
Module 3: Brand Basics (35:51)
Module 4: Proposition Writing (28:47)
Module 5: Archetypes & Brands Part One & Two (68:48)
Module 6: Other Brand Foundations (32:14)
Module 7: Creating Your Brand Pack (4:45)
Module 8: Category Creation (32:46)
Module 9: Marketing Plan - The Basics (13:05)
Module 10: Segmentation & Targeting (21:16)
Module 11: Communications Planning (15:06)
Module 12: Week One in a New Marketing Role (12:29)
Bonus Materials
Webinar: How SMEs Can Avoid The Biggest Marketing Mistakes (76:21)
Brand Archetypes Language Inspiration
Brand Archetypes - Quiz Answers
How To Write A Quality Marketing Plan - Cheat's Guide
Tips from the Academy Experts
Dave Harland's Dead Easy Guide to Writing About Your Business Better (79:05)
Q&A on the Role of Telemarketing in an Increasingly Digital World - with Nigel Blake from Perfect Pitch (48:44)
Q&A: Media Planning & Buying with Bridget Moore, Alchemy Media (38:02)
On-Page SEO for Small Businesses with Kate Smoothy from Webhive Digital (26:18)
Live Q&A Recordings
21st February 2023 - Covering Net Promoter Score, Approaches to Research & Marketing Job Titles (40:37)
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Module 8: Category Creation
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