The 12 Core Modules
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Module 1: Market Orientation (38:49)
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Module 2a: Introduction to Research with Liz Davis, In The Know (70:10)
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Module 2b: Market Research Tools & Techniques with Liz Davis, In The Know (74:54)
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Module 3: Brand Basics (35:51)
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Module 4: Proposition Writing (28:47)
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Module 5: Archetypes & Brands Part One & Two (68:48)
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Module 6: Other Brand Foundations (32:14)
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Module 7: Creating Your Brand Pack (4:45)
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Module 8: Category Creation (32:46)
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Module 9: Marketing Plan - The Basics (13:05)
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Module 10: Segmentation & Targeting (21:16)
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Module 11: Communications Planning (15:06)
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Module 12: Week One in a New Marketing Role (12:29)
Bonus Materials
Tips from the Academy Experts
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Dave Harland's Dead Easy Guide to Writing About Your Business Better (79:05)
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Q&A on the Role of Telemarketing in an Increasingly Digital World - with Nigel Blake from Perfect Pitch (48:44)
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Q&A: Media Planning & Buying with Bridget Moore, Alchemy Media (38:02)
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On-Page SEO for Small Businesses with Kate Smoothy from Webhive Digital (26:18)
